Romantic Swedish Folklore is the influence for H&M's Conscious Collection this season proving that sustainability and style can go hand in hand. Each piece of the collection is made from eco-friendly materials including organic cotton and linen, recycled wool and hemp, showing that it's possible to create gorgeous style lead pieces using sustainable fabrics.
This ladylike collection includes lace detailing, vintage floral prints, folk-like embroidery and embellishment. Structured smock dresses and wool coats are teamed with pretty lace blouses and fitted cardigans.
My favourite pieces are the floral shoes and bag, they're the perfect accessories to compliment a 40's inspired outfit this Autumn and I love the floral dress, it has a 1960's 'Mad Men' feel to it. I always expect organic or eco friendly collections to be quite plain and boring but H&M have proven that sustainable fashion can be on trend and stylish, I'll definitely be heading down to my local store to try on a few bits!
The Conscious Collection hits H&M stores and online on Thursday 6th October.
|H&M A/W 2011 Conscious Collection|
What do you think of the collection? Is eco friendly fashion important to you?