Be Annabell*: Boux Avenue Opens 7th Store

Gorgeous lingerie brand Boux Avenue is making it's mark on the North East with the opening of the brand's 7th store at the Metrocentre, Newcastle.

Setting foot in the store its quite obvious that Boux Avenue stands out amongst it's competition, walking in through grand doors (that would fit nicely onto a stately home) you get the first sense of opulence and luxury that the stores offer. With chic black and white decor, mother of pearl light fittings and immaculate visual merchandising the store evokes a Parisian apartment feel with the gorgeous scent of white chiffon and pink taffeta adding to the sumptuous experience. Although the stores have a high end feel to them the price tags certainly don't! Bras start from £12 with the most expensive bra in store being a silk number for £28.

Boux Avenue - Metrocentre Newcastle

Shopping for your size is made easy with each cup size being displayed in a separate drawer, which means the amount of product out on display is kept to a minimum making the store feel really tidy and easy to navigate.

Boux Avenue - Metrocentre Newcastle

Promotions and images are digitally displayed on large and small screens around the store and I love how your purchases are shown on a small screen in front of you at the till, every element of customer service has been thoroughly thought about. One of my favourite features in the store are the changing rooms, which have three different light switches to emulate day, dusk and night and a concierge service so you can call for help from one of the lovely Boux girls if needed.

Boux Avenue - Metrocentre Newcastle

I made a couple of impulse purchases in store including the gorgeous Marlena bra and high waist briefs - until the end of October, when you buy any bra or babydoll you get the matching briefs for free!!